#DMG IRON MAN 3 MOVIE#
The footage adds virtually nothing to the overall story and so could be easily removed for the International version.Īlthough Brits and American's won't see these scenes, it is likely they will be included as a 'short film' on the DVD/BluRay version that comes out in the rest of the world.Ĭalled the 'prologue' it will be made up of scenes already shot that didn't make it into the main movie to further promote China and the Chinese actors to the world.ĭisney’s effort is just the latest episode in US film companies’ continuing efforts to grab a larger slice of the Chinese box office pie.Īlready the second-largest and fastest growing movie market in the world, China is expected to outstrip the United States by 2020, according to the Motion Picture Association of America. Wu (Want Xueqi) and a group of cheering children was not only in the Chinese cut of the film, but appeared only in a sequence shown on a television set playing in the background of Dr. One blogger wrote: ' The Chinese Iron Man 3 scenes were so clearly bolted on and irrelevant to the story line that many people here felt insulted rather than entertained.'Ī scene featuring Iron Man launching into the sky in front of Dr. Marvel kept the scenes only for screenings in China and cut them for everywhere else. 'It undermines Chinese people’s intelligence and movie savvy.' 'It literally offends me as an American in China and as an ethnically Chinese person that Hollywood would attempt to sell this to the Chinese audience,' said Kotaku’s Beijing-based writer, Eric Jou, after seeing the film there.
It has had some Chinese bloggers like Kotaku scratching their heads as to whether such blatant scenes are even necessary. Gu Li Duo is a milk drink which is on sale for less than $1 a carton in convenience stores across mainland China. Record-breaking: Iron Man 3 has made almost $100 million at the Chinese box-office smashing previous records It means that the film could almost be considered domestically Chinese which provides extra benefits. Why all the sudden interest in how many Chinese are going to the movies?Īlthough Iron Man 3 is a 'foreign' film, it was also carefully engineered so as to appeal to as many of the 1.3 billion people as possible.ĭisney, who produced the film had China’s DMG Entertainment Group on board which gave the film makers unique access to the country when it came to shooting.ĭMG is a Chinese company, with 900 employees in China with headquarters in Beijing. The film set the country’s record for biggest opening weekend by a foreign production, raking in over $65 million. The film has been a huge success, it is days away from reaching $1 billion after grossing $89.3 million overseas this weekend for a $949 million global total. It is its success in China that has Hollywood filmmakers so interested in the films performance.
The overseas total for Iron Man 3 is $664.1 million across 55 territories with an incredible $95.2 million from China. It means a greater percentage of box office receipts and an easier ride with Chinese film censors sidekick, Jarvis, and a scene in which he performs acupuncture-aided surgery on the wounded Stark, with the help of his assistant played by Bingbing.īenefits: The producers, Disney/Marvel, partnered with a Chinese production company. Wu also has a scene where he engages in a telephone conversation of Tony Stark's A.I. Wu (Wang Xueqi), who is seen briefly in the opening sequence of the U.S. The extra scenes, produced exclusively for the version of Iron Man 3 shown in Chinese theaters, mostly revolve around the character of Dr. She has even been tipped to star in the next Marvel movie X-Men: Days of Future Past. He even signed product placement deals with Chinese companies.įan Bingbing has an ever-so-brief role in an extra Iron Man 3 scene as a nurse. In addition, director Shane Black shot scenes in Beijing and used famous Chinese actors who do not appear in the International version. While Kingsley's villain was the same for all audiences, an additional four minutes of Chinese scenes were included for viewers in that country giving a minor plot twist and a few shots of female heartthrob Fan Bingbing and another local Chinese star, Wang Xueqi, against a Chinese background.
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